About Me

Hi. I'm a San Francisco based UX strategist, manager, designer, & researcher. I have extensive experience with brands and projects involving healthcare, academic, and cultural heritage information and hold a master's in Information Science. 

My focus is on a human centered design approach to a full brand experience and the tactics that support it — digital and physical. Understanding the social, behavioral, intellectual, and emotional needs of customers is central to my process. I enjoy collaboration with interdisciplinary teams and leading small teams of UX experts. 




Tactical Planning

Competitive Analysis

Customer Journeys 

Persona Development 

Content Audit

Digital Ecosystems 

Measurement Planning


Design Management

Brand Experience

Client Presentations

Booth Experiences 

Wireframes & Prototypes

Responsive & Adaptive Design

Mobile App Design

Site Maps

User Flows 


Functional Specs

Business Rules 

UX Process Development

Management & Team Building


Research & Analysis


Moderator Guide Creation

Wants & Needs Studies

Ethnographic Research 

Card Sorting


Usability Testing

Focus Groups 

Heuristic Analysis

A/B Testing

Analysis & Reporting

Social Media Listening

To access my full portfolio and case studies, please contact me.



Associate Director of Content Strategy & UX

Juice Pharma Worldwide, San Francisco/NYC, 2016 - Present



Giant Creative Strategy, San Francisco, 2015 - 2016


Senior UX Designer

Harrison and Star, NYC, 2012 - 2015


Knowledge Management Strategist

Smithsonian Institution , Washington DC, Freelance 2011 - 2012


User Experience Strategist (freelance)

Thumbplay Music / iHeartRadio, Freelance, NYC, 2011


UX Designer (freelance)

Buckminster Fuller Institute, Freelance, Brooklyn, 2010


Additional Experience: 

Professional Services Coordinator

Nikon, Melvile NY, 2008 – 2010


Program Associate

Center for Communication, NYC, 2002 - 2007


Master of Science (MS), Information Science/UX

Pratt Institute, NYC, 2011


Bachelor of Arts (BA), interdisciplinary Critical Media Studies

Hunter College of the City University of New York, NYC, 2004

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