About Me

Hi. I'm a San Francisco based UX strategist, manager, designer, & researcher. I have extensive experience with brands and projects involving healthcare, academic, and cultural heritage information and hold a master's in Information Science. 

My focus is on a human centered design approach to a full brand experience and the tactics that support it — digital and physical. Understanding the social, behavioral, intellectual, and emotional needs of customers is central to my process. I enjoy collaboration with interdisciplinary teams and leading small teams of UX experts. 

 

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STRATEGY

Tactical Planning

Competitive Analysis

Customer Journeys 

Persona Development 

Content Audit

Digital Ecosystems 

Measurement Planning

SEO/SEM

Design Management

Brand Experience

Client Presentations

Booth Experiences 

Wireframes & Prototypes

Responsive & Adaptive Design

Mobile App Design

Site Maps

User Flows 

Taxonomies

Functional Specs

Business Rules 

UX Process Development

Management & Team Building

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Research & Analysis

Interviews 

Moderator Guide Creation

Wants & Needs Studies

Ethnographic Research 

Card Sorting

Surveys

Usability Testing

Focus Groups 

Heuristic Analysis

A/B Testing

Analysis & Reporting

Social Media Listening

To access my full portfolio and case studies, please contact me.

CV 

 

Associate Director of Content Strategy & UX

Juice Pharma Worldwide, San Francisco/NYC, 2016 - Present

 

SENIOR UX Lead

Giant Creative Strategy, San Francisco, 2015 - 2016

 

Senior UX Designer

Harrison and Star, NYC, 2012 - 2015

 

Knowledge Management Strategist

Smithsonian Institution , Washington DC, Freelance 2011 - 2012

 

User Experience Strategist (freelance)

Thumbplay Music / iHeartRadio, Freelance, NYC, 2011

 

UX Designer (freelance)

Buckminster Fuller Institute, Freelance, Brooklyn, 2010

 

Additional Experience: 

Professional Services Coordinator

Nikon, Melvile NY, 2008 – 2010

 

Program Associate

Center for Communication, NYC, 2002 - 2007


Education

Master of Science (MS), Information Science UX/IXD

Pratt Institute, NYC, 2011

 

Bachelor of Arts (BA), interdisciplinary Critical Media Studies

Hunter College of the City University of New York, NYC, 2004


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